Before you start
Open the SERAVERRA report's Local & competitors tab. The Keep your business info consistent card shows exactly what the client's website says for the business name, address, and phone — note it. That's the spelling you're going to copy onto Yelp — pick one version and use it everywhere.
Copy the text straight from the client's website rather than retyping it. Most mismatches are tiny: "St" vs "Street", a missing suite number, or a different phone format.
Update the listing
- Open Yelp for Business
Go to biz.yelp.com and sign in with an account that manages the client's business — ask the client for access if you don't have it. If the listing hasn't been claimed yet, the client searches for the business and clicks "Claim this business" first — Yelp verifies the owner by phone or email before anything can be edited.
- Open Business Information
In the left menu, go to Business Information. This is where the business's public name, address, and phone live.
- Edit the business name
Type it exactly as it appears on the client's website — same spelling, same punctuation, no extra keywords or location tags.
- Edit the address
Match the street address, suite or unit number, city, state, and ZIP to the website character for character. Check the map pin sits on the right building.
- Edit the phone number
Use the same phone number — in the same format — as the website. If the site shows (412) 555-0134, don't enter 412-555-0134 on Yelp.
- Save and wait for review
Click Save. Yelp reviews most business-information edits before they go live — this usually takes a day or two. You'll get an email when they're published.
After the changes go live
Run a new SERAVERRA scan (the Rescan icon on the report). The business info check reads the website fresh each time — once Yelp matches, the mismatch flag clears.
Repeat the same copy-paste on the client's Google Business Profile and Facebook page. AI assistants check all of them, and one holdout keeps the mismatch alive.