The three steps
- Paste the site's URL
Click New scan in the top bar and paste the client's or prospect's URL. The homepage works best — it's the page AI assistants see first. One token covers the full scan: every check, every fix, the whole report.
- Add up to five competitors (free)
Optional, but worth it: each competitor gets a full scan at no extra token cost, so the report can show how the site stacks up against its competitors. Skip this step if you only need the one site.
- Add the Yelp and Facebook pages (optional)
Paste the business's links and the scan checks that its business info matches everywhere. Skip it if the business isn't listed, then click Scan now.
- Watch the progress, then read the report
The scan runs through six real stages — fetching the page, checking crawler access, analyzing structure, reading metadata, scoring content, and building the report. When it's done, the report opens automatically.
Competitor scans are free with every report. They only show scores, not full findings — so nobody can use a free slot to peek at someone else's homework.
Before you start
You need an account and at least one token. Tokens never expire, so there's no rush to use them. If your balance hits zero mid-wizard, you'll be pointed to the token packs before the scan starts — nothing is half-run.