Why this matters

Everything on the page has to download before AI can read it. A page full of giant uncompressed photos can take 10+ seconds on a phone — AI's crawler often moves on before it's done, which means it never sees the content at all. Speed isn't vanity; it's whether the site gets read.

The two big wins

On every platform, slow pages are almost always caused by the same two things. Fix these first — they need no technical skill.

1. Shrink the images

  1. Find the biggest images

    These are usually homepage banners, slideshows, and photo galleries.

  2. Compress them

    Go to tinypng.com, drag in each image, and download the smaller version. It cuts file sizes by 60–80% with no visible difference.

  3. Re-upload

    Replace the originals on the site with the compressed versions: Wix (click image → Replace), Squarespace (click image → Replace), WordPress (Media → Add New, then swap it in), Shopify (Content → Files → upload, then swap it in).

2. Remove apps and widgets the site doesn't use

  1. Wix: In the editor, check App Market → Manage Apps and remove anything the site doesn't actively use.
  2. Squarespace: Check Settings → Advanced → Code Injection and any third-party extensions — remove what isn't needed.
  3. WordPress: Go to Plugins → Installed Plugins and deactivate then delete anything inactive or unused.
  4. Shopify: Go to Apps and delete any app the site no longer uses — leftover apps keep loading code on every page.
Then re-scan

Images and unused apps fix the large majority of slow sites. Run a new SERAVERRA scan after — if the flag clears, you're done.

Still slow? Hand this to the client's web person

If the report still flags speed after the two fixes above, the cause is deeper (server response time, render-blocking code, no caching). Send whoever manages the site this message:

Copy and send

"Hi — we had the website checked, and it found the page still loads too slowly even after the images were compressed and unused apps/plugins were removed.

Could you look into the deeper causes? The usual suspects: slow server response time (TTFB), render-blocking scripts and stylesheets, and missing page caching. If the site is on cheap shared hosting, we'd also like your opinion on whether upgrading the hosting plan would help.

We'll re-run the scan after to confirm it's fixed. Thanks!"

After the fix

Run a new SERAVERRA scan. The performance check times the page fresh each time — once it loads fast, the flag clears.