Why this matters

When someone asks an AI assistant about businesses like the client's, the page title is often the first thing it reads — and the name it repeats back. No title means AI has to invent one. A title that's too long gets cut off mid-thought ("Joe's Pizza — Best Italian Restaurant in Pitts…"), which looks broken wherever it appears.

The formula

Business name — what the client does in their city. Keep it under 60 characters. Example: "Park Social Bar — Neighborhood Bar in Pittsburgh" (52 characters).

Fix it in the site editor

Pick the client's platform. You're filling in a settings field — no code. If you don't have a login for the client's site, ask the client for editor access first.

Wix

  1. Open page SEO settings

    In the Wix editor, click Pages (left sidebar), click the three dots next to the homepage, then SEO Basics.

  2. Write the title

    In the Title field, type the business name, what the client does, and the city. Wix shows a character count — stay under 60.

  3. Publish

    Click Publish in the top-right.

Squarespace

  1. Open page SEO settings

    In the Pages panel, click the gear icon next to the homepage, then the SEO tab.

  2. Write the title

    In the SEO Title field, type the business name, what the client does, and the city — under 60 characters.

  3. Save

    Click Save in the top-left.

WordPress

  1. Open the page

    Go to Pages → All Pages, hover the homepage, click Edit.

  2. Find the SEO box

    Scroll below the editor to the Yoast SEO (or Rank Math) box and click Edit snippet.

  3. Write the title

    In the SEO title field, type the business name, what the client does, and the city. The bar underneath turns green when the length is good.

  4. Update

    Click Update in the top-right.

Shopify

  1. Open preferences

    Go to Online Store → Preferences.

  2. Write the title

    Under Title and meta description, type the store name, what the client sells, and the city in the Homepage title field — under 60 characters.

  3. Save

    Click Save in the top-right.

After publishing

Run a new SERAVERRA scan of the site. The metadata check reads the page title fresh each time — once it's there and under 60 characters, the flag clears.