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Blog
The data behind the pitch.
Findings from our study of 10,369 business websites — the numbers to bring to a prospect call.
AI crawlers & access
752 sites refused our scanner: what a 403 or 401 means for AI visibility
5.6% of the sites we tried to scan refused the connection.
2% of websites block AI crawlers in robots.txt
About 1 in 47 business sites blocks at least one AI crawler in robots.txt.
Studies & data
We scanned 10,369 business websites — here's how AI-ready they are
1 in 68 sites blocks three or more of the AI crawlers we test. The average score is 67.1.
Does more content mean a higher score?
Sites with more readable text score higher, but padding won't help.
Sites with detectable contact details score 11 points higher
Sites where our scanner could find contact details averaged 11 points higher.
Platforms & industries
Why Weebly sites score lowest
Weebly sites averaged 56.9, the lowest of the platforms we measured.
Custom sites vs platform sites: who scores better?
Sites with no detected platform scored lower than every major platform on average.
Healthcare sites lead, ecommerce trails: what the industry data shows
Healthcare sites scored highest and ecommerce lowest, a 10-point gap that points to completeness, not…
Why online stores score lowest on metadata
Online stores averaged 68.3 on metadata, about 20 points behind healthcare.